About NovaList
We're an AI-native agency built from the ground up to help UK service businesses grow smarter, not harder.
The Story
NovaList was founded by Gatluak Thiep with a simple observation: UK service businesses are sitting on a goldmine of untapped efficiency. While enterprise companies pour millions into AI transformation, small and mid-size service businesses are left behind — still running on manual processes, inconsistent marketing, and hope-based lead generation.
We exist to change that. NovaList brings enterprise-grade AI capabilities to service businesses at a fraction of the cost, packaged as done-for-you services that deliver results from day one.
Meet the Founder
Gatluak Thiep
Founder & AI Strategist
Gatluak is an AI automation specialist who's spent years at the intersection of artificial intelligence and practical business operations. He builds the systems that other agencies talk about.
His approach is simple: understand the business first, then apply AI where it creates real, measurable impact. No hype. No buzzwords. Just systems that save time and generate revenue.
Our Approach
AI-Native
We don't bolt AI onto old processes. We design workflows around AI from the start.
Results-First
Every system we build is measured by business outcomes — time saved, leads generated, revenue grown.
UK-Focused
We understand the UK market, regulations, and business culture. No one-size-fits-all templates.
Human + AI
AI handles the heavy lifting. Humans provide the strategy, creativity, and quality control.
A Thiep Holdings Ltd Company
NovaList operates under Thiep Holdings Ltd, a UK-registered company. We're fully insured and committed to data protection compliance under UK GDPR.
Ready to Grow Faster with AI?
Book a free 15-minute discovery call. We'll audit your current setup and show you exactly where AI can save you time and generate more leads.
Book Your Free CallNo commitment. No hard sell. Just honest advice.